UX Optimization & Product Development
More conversions from your existing traffic. Built on data, not assumptions.
UX audits, conversion rate optimization, and custom software — CRMs, landing pages, dashboards — designed with real user data. Every pixel backed by behavioral analytics, not assumptions.
2×
average conversion rate improvement
20%
average bounce rate reduction
30d
to first measurable lift
Most businesses invest in getting more traffic when the real problem is that their existing traffic doesn't convert. A website that converts 2% instead of 1% doubles revenue without spending another dollar on ads. That's the lever we pull first.
Our product development work is always data-first: we install behavioral analytics before we change anything, identify exactly where users drop off, form hypotheses, test, and measure. We don't redesign by opinion.
UX Audit & Conversion Optimization
We install Microsoft Clarity or Hotjar to capture heatmaps and session recordings, run funnel analysis in GA4, and identify the specific points where visitors leave without converting. Then we fix them — systematically, one at a time, with measurement after each change.
- Heatmap and session recording analysis across key pages
- Funnel drop-off identification (homepage → product → contact → thank you)
- Form optimization — field reduction, label clarity, friction removal
- A/B testing of headlines, CTAs, and page structure
- Mobile UX audit — most SMB sites lose 60%+ of conversions on mobile
- Page speed optimization — each 1-second improvement increases conversions ~20%
Custom Software Development
CRM & Pipeline Management
When off-the-shelf CRMs don't fit your workflow, we build custom solutions that do. Built on proven stacks (Next.js, Supabase, n8n), designed around your actual sales process — not a generic template you have to adapt to.
Landing Pages
High-conversion landing pages built specifically for your campaigns — not your homepage adapted for ads, but purpose-built pages with one job: convert the visitor from this specific traffic source. Every element tested against real user behavior.
Analytics Dashboards
Custom dashboards that consolidate your analytics, CRM data, and ad metrics in one view. Built in Looker Studio or as custom applications, depending on complexity. Designed for your team to actually use in weekly reviews.
Before we build anything custom, we'll tell you honestly if an off-the-shelf tool does the job. We only build custom when the business case is clear — custom software is expensive to maintain, and we factor that into the recommendation.
Our Development Process
- 01Discovery: map the user journey and identify the highest-impact intervention
- 02Data setup: install analytics and establish baseline metrics
- 03Design: wireframes based on data, not aesthetics
- 04Build: 2-week sprints with deliverables at the end of each
- 05Test: A/B or before/after measurement for every significant change
- 06Iterate: continue optimizing based on data from the live product
Tech Stack
- Next.js 16 — fast, SEO-friendly, production-ready
- Supabase — open-source backend, PostgreSQL, real-time capabilities
- Tailwind CSS — design system that scales without CSS debt
- n8n — automation layer connecting your product to your other tools
- Vercel — deployment with global CDN and zero configuration
- Microsoft Clarity + GA4 — behavioral analytics on every project
Outrick Team
Growth consultants for SMBs