Data-Driven Growth Marketing for SMBs
More leads from the same budget. Every decision backed by metrics.
AI-powered SEO, content strategy, paid media, and GEO (Generative Engine Optimization) that puts your business in front of the right audience — including AI search engines like ChatGPT and Perplexity.
3×
average organic traffic growth
40%
average CAC reduction
6 mo
to measurable results
Most marketing agencies sell you activity — posts published, ads running, emails sent. We sell you results — leads generated, cost per acquisition, revenue attributed. The difference is measurement, and measurement requires strategy before execution.
Our growth marketing engagements start with a data audit: what are you currently tracking, what does it tell us, and what does it not tell us. Only after we understand the baseline do we build a growth plan.
What's Included
SEO & Content Strategy
Keyword research mapped to buyer intent, not volume. Content that targets the questions your ideal customers actually type into Google at the moment they're deciding to buy. Long-form articles, landing pages, and local SEO — all built on search data, not guesses.
GEO — Generative Engine Optimization
A growing percentage of purchase journeys now start with ChatGPT, Perplexity, or Google's AI Overviews instead of traditional search. GEO is the practice of structuring your content so AI engines cite your business. We optimize for both traditional search and AI discovery.
By 2026, an estimated 40% of search queries will be handled by AI engines. Businesses that appear in AI-generated answers will have a significant first-mover advantage over those optimizing only for traditional search.
Paid Media Management
Google Ads and Meta Ads managed against real business metrics — not CTR or impressions, but cost per lead and cost per closed customer. We set up proper conversion tracking first (most agencies don't), then optimize toward what actually generates revenue.
Email & Lifecycle Marketing
Automated email sequences for lead nurturing, customer onboarding, and re-engagement. Each sequence is tested and measured — open rates, click rates, and ultimately conversion to paying customer.
Our Process
- 01Performance Score: audit of your current digital presence and traffic sources
- 02Competitive analysis: keyword gaps, content gaps, paid media gaps vs. competitors
- 03Growth roadmap: 90-day plan with specific channels, tactics, and KPI targets
- 04Execution: content production, campaign setup, tracking configuration
- 05Monthly reporting: CAC, organic traffic, conversion rates, attribution
What Makes This Different
We don't outsource content to generic AI tools and call it done. We don't run ads without first installing proper conversion tracking. We don't define success by vanity metrics.
Every growth marketing engagement includes: conversion tracking setup, monthly CAC calculation, A/B testing of at least one key variable per cycle, and a written hypothesis for each test before it runs.
Outrick Team
Growth consultants for SMBs